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Marketing Consultant II

Department or Division: Communications

Term: Permanent full-time


  1. Develops and implements a long-term marketing strategy and action plan for the Department which supports the Strategic Plan and relevant strategic goals.
  2. Provides a disciplined analysis of the needs, wants, perceptions, and preferences of target markets as the basis for effective program design and service delivery, pricing, and communications.
  3. Provides communication within the Department to help staff at all levels understand their role in achieving marketing objectives.
  4. Supports the development of revenue and pricing strategies for the Divisions programs and services.
  5. Supports the preparation and justification of revenue and projections for the Departments operating budget and monitors ongoing results.
  6. Undertakes disciplined analyses of revenue results to assess achievements against established marketing targets and goals and use these analyses for corrective action and future planning.
  7. Develops Division communications and visual identity strategies, including copyrighting, design and production for media advertising and publication.
  8. Researches and implements a coordinated approach for the use of technology to meet the needs of audiences (i.e. web-based, new and emerging media, twitter, facebook, blogs, etc.).
  9. Prepares the Divisions marketing budget and monitors ongoing expenditures.
  10. Coordinates with the Communications Division to ensure consistency with corporate marketing and communications policies.
  11. Performs other related duties as assigned.


  • Degree in commerce or business administration (marketing major preferred).
  • Four to six years’ of progressively responsible experience in marketing administration.
  • Demonstrated knowledge and understanding of the principles, practices and techniques of marketing, media advertising, promotion and publicity and the graphics industry.
  • Knowledge and understanding of corporate sponsorship and fund-raising principles and techniques.
  • Knowledge of strategic planning and organizational development.
  • Demonstrated ability in expressing ideas and concepts effectively to a variety of audiences.
  • Demonstrated ability to direct and support assigned staff in achieving identified results.
  • Ability to develop and present budgets and to control available resources to achieve expected results.
  • Ability to develop and maintain effective working relationships with the public, external agencies and co-workers.
  • Demonstrated skill in the operation of a computer with MS Office suite.
  • Demonstrated leadership skills including strategic planning, budgeting, management reporting, managing change and organizational development.

Salary: $73,065.12 to $85,937.76 per annum (2016 rates)

Closing Date: Wednesday, February 21, 2018 - 5:00 pm

Labour Group: SCMMA 222