notifynow TEST REACHES 101,334 RESIDENTS IN APPROXIMATELY ONE HOUR

For Immediate Release:  May 6, 2015
FR15-107

Based on resident feedback and system generated data, the notifynow test conducted on May 5th was a success according to Saskatoon’s Emergency Measures Organization (EMO). The majority of residents who called the EMO following the test recognized that notifynow is an important life safety service which is being tested twice a year and is a trusted tool that will notify them of important emergencies in their neighbourhood.

One of the goals of the May 5th test was to familiarize Saskatoon residents with the sound of an emergency notification and demonstrate how it will display on their phones so in a real emergency they will trust that the information is coming from a reputable source and act on it. This test showed that notifynow reached 101,334 contact points within approximately one hour. If, for example, the EMO was instructed to issue an immediate shelter in place order to 1,600 homes in a specific neighbourhood, notifynow could deliver that message in approximately three minutes.

The City of Saskatoon EMO continues to encourage Saskatoon residents to sign up for notifynow. Residents listed in the SaskTel 2014/2015 phonebook are already in the database however, they must sign up to receive notifications at more than one address or via e-mail, text, or cell phone call. There have been more than 1,495 new notifynow sign ups since the 2015 spring campaign launched on May 3rd.

notifynow is not a news service, but a life safety service that will rapidly send critical life safety messages to Saskatoon residents who would potentially be affected in an emergency. Sign up by visiting saskatoon.ca and clicking on the ‘Find out more’ button under the notifynow advertisement on the homepage.

For more City of Saskatoon Public Service Announcements, News Releases, Traffic Detours and Service Alerts, visit saskatoon.ca or connect with the City of Saskatoon on Twitter and Facebook.