NOTIFYNOW: NEW MASS NOTIFICATION SYSTEM LAUNCHED TODAY

The City of Saskatoon Emergency Measures Organization (EMO) today launched NotifyNOW, a new mass notification system. It means Saskatoon residents can receive information via direct text, voice mail, and e-mail messages in emergency situations that could affect them or their property.

“NotifyNOW will provide the EMO with the capacity to reach tens of thousands of residents within seconds of an emergency occurring in Saskatoon,” says Mayor Donald Atchison. “Public safety and security are a fundamental priority. This move is in line with City Council’s strategic goals of Continuous Improvement and Quality of Life, making Saskatoon a great place to live.”

An emergency could include any situation in which residents would be required to take some form of precautionary action as a result of a major blizzard, tornado warning, plane crash, hazardous goods spill, etc.

A past example of when NotifyNOW could have been helpful is the 2007 blizzard which ground the city to a halt, stranding motorists in their vehicles for several hours.

“With NotifyNOW, we would have been able to contact many people on their cell phones,” says Fire Chief Dan Paulsen. “We could have provided them with important safety messages and assured them that crews were working to locate them.” 

To create its contact database, the EMO purchased the phone numbers listed in the 2013-2014 Saskatoon SaskTel Phonebook. This database will be used only in emergency situations. Residents who do not have a phone number listed in this phonebook, or who wish to customize how they receive messages, can sign up on the EMO’s website.

Throughout the month of April, the EMO will run a promotional campaign to encourage residents to log in to NotifyNOW, check to see if they are already entered into the system, customize their options, or sign up if need be.  In May, the EMO will run a city-wide test during Emergency Preparedness week.  More details regarding the system test will be available soon.

Looking forward, the City plans to build on the benefits the system provides in other ways. By late spring 2014, residents will have the option to receive messages via NotifyNOW regarding service disruptions such as power outages and water main breaks occurring in their area. The notifications will complement the City’s existing communication tools which include the City’s online Service Alerts, News Releases, Public Service Announcements, and social media posts.

For more information, or to sign-up to receive notifications, please click here.