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City Launches “I am the Bridge” Anti-Racism Campaign

For immediate release: June 19, 2017 - 9:22am
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The City is pleased to announce the launch of the “I am the Bridge” anti-racism campaign. 

“Building a city where all people can succeed starts with building relationships and a shared understanding,” says Mayor Charlie Clark.  “The ‘I am the Bridge’ campaign helps to do this by telling stories and sharing the insights of Saskatoon residents on their lived realities with racism.  These conversations are crucial to collectively build an inclusive community.”

Over the past year, residents were invited to submit videos sharing their experiences with racism in Saskatoon and their ideas on how to eliminate it.  From these submissions, the most powerful quotes were selected to produce a thought-provoking ad campaign that includes a video compilation, mix of outdoor advertising, and social media. 

“By shining a light on individual experiences, we hope this campaign will increase awareness and recognition of racism in our community and help generate ideas of inclusion among residents,” says Lynne Lacroix, Director of Recreation and Community Development. 

Racism is a global issue, not unique to Saskatoon.  It takes many forms and is influenced by a range of historical, social, political, and economic factors. 

“An understanding of the nature of racism is essential in order to recognize and address it successfully,” says Lacroix.

Everyone can be the bridge to ending racism in Saskatoon.  To learn more about anti-racism education and watch the “I am the Bridge” video, visit saskatoon.ca/iamthebridge.